Instagram’s Double-Edged Legacy: A Photographer’s Perspective


In October 2010, Kevin Systrom and Mike Krieger unleashed Instagram upon the world. With its intuitive interface and playful filters, the app revolutionised how we share photos, ushering in a new era of mobile photography. However, over time, Instagram’s trajectory has shifted dramatically, raising questions about its impact on photography, the rise of influencers, and its changing priorities. This article delves into Instagram’s complex legacy, exploring its transformative yet increasingly problematic role in modern photography.

The Rise and Fall of Photography on Instagram

In its early days, Instagram democratised photography, empowering everyday users to become amateur photographers. The app’s filters and nostalgic aesthetic resonated with users, transforming personal snapshots into artistic expressions shared with a global audience. This initial period fostered a vibrant community of photographers who connected, shared their work, and even launched careers. However, Instagram’s algorithm, initially chronological, evolved into a complex beast driven by engagement metrics. This shift, combined with the rise of influencers and the platform’s increasing emphasis on video content, has had a detrimental impact on photography.

The Instagram Algorithm: A Photographer’s Nemesis

The algorithm, shrouded in secrecy, prioritises content that generates the most likes, comments, and shares. This has led to a homogenisation of aesthetics, favouring trends and viral content over unique artistic expression. Photographers feel pressured to conform to popular styles and create content that caters to the algorithm’s whims rather than their own creative vision. Moreover, the algorithm’s preference for short-form videos, like Reels, has further marginalised photography. Photos are often buried in favour of videos, making it increasingly difficult for photographers to gain visibility and reach a wider audience. This shift has raised concerns about the devaluation of photography as an art form and the platform’s changing priorities.

The Influencer Paradox: Celebrity Without Substance

Instagram’s influencer culture, where individuals gain fame and fortune through their follower count rather than their talent or skill, has further exacerbated the problem. Many influencers prioritise self-promotion and brand endorsements over genuine artistic expression, perpetuating a cycle of superficiality and instant gratification. This culture has also created unrealistic expectations and fuelled unhealthy comparisons among users, including photographers. The pressure to maintain a perfect online persona and constantly chase likes and followers can lead to anxiety, depression, and a loss of creative autonomy.

The Future of Instagram: A Photographer’s Dilemma

As Instagram continues to prioritise short-form video content and cater to influencer culture, photographers face a difficult choice. They can either adapt to the platform’s changing landscape by creating more videos and conforming to popular trends, or they can seek out alternative platforms that prioritise photography and genuine artistic expression. The latter option, while challenging, may be more fulfilling for photographers who value their craft and refuse to compromise their artistic integrity. By exploring alternative platforms and building communities outside of Instagram, photographers can regain control of their work and connect with audiences who appreciate their unique vision.

An Alternative?

While Instagram’s focus shifts away from photography, several alternative platforms offer havens for photographers to showcase their work, connect with like-minded individuals, and foster a supportive community. VERO, for example, boasts a chronological feed, an ad-free environment, and features tailored to visual artists. 500px provides a dedicated space for professional and amateur photographers to share high-quality images, participate in contests, and even sell their work. Glass is another emerging platform designed specifically for photographers, offering a clean interface, curated collections, and a focus on long-form visual storytelling. Ello, known for its artist-centric approach, provides a space for creative expression without the pressure of algorithms or ads. These are just a few examples of the many platforms available that prioritise photography and offer a refreshing alternative to Instagram’s increasingly commercialised environment.

Conclusion: Reclaiming Photography

Instagram’s legacy in the realm of photography is undeniably complex. While it initially empowered photographers and fostered a vibrant community, its current trajectory raises serious concerns about the future of photography on the platform. Photographers must recognise that Instagram is no longer primarily a platform for photography. It has become a commercialised space dominated by short-form videos and influencer culture. To protect their artistic integrity and find meaningful engagement, photographers need to explore alternative platforms, diversify their content, and most importantly, create work that speaks to their own unique vision rather than chasing the elusive validation of the Instagram algorithm.

Cassiopée, Queen or Constellation?


The Cassiopée that I will be talking about is neither. She is not a star that looks like the letter W, nor is she an arrogant queen of Aethiopia who annoys the god of the sea. Mine is a barber. She works where I get my beard taken care of was part of the article showing a series of portraits that I did for the salon O Barber, 2 rue de Paré, Nantes.

She is part of this generation that is our future and is part of the Instagram experience, where image has become the king as well as a projection of self-image. Back in the day, when I had hair, yes Dear Reader, there was such an age even though it was many many years ago, we expressed ourselves through our clothes, what we smoked, and the kind of beer that we drank. Now they use a little device that lives in your pocket and broardcasts to the world. Scary isn’t it!

Anyway. Cassi was very happy with the photos I took of her in the barbershop, and asked if it were possible to have some new photos. I of course jumped at the chance to add to my “œuvre” and to add to my “répertoire.” Since the barbershop photos, she had changed her look, as you will be able to by checking here. I was very flattered that she asked me. I asked what kind of photos she wanted, studio, or on location, and black and white or colour. She chose location and colour. I remember my son’s ex-girlfriend Elise, who said I should try and do more colour photography as it was something she thought I was good at. Well, for once, she was right about something, so I thought, right matey, let’s get some colour. Cassi suggested the Île de Nantes, with its machines, and the famous Buren Rings, but my mind went back a week to where I had done my last photos. Trentemoult. It’s a village that just breathes colour and I knew I would be able to get something good out of my location.

Like most plans that have been well laid out, things never seem to go to plan. We had already pushed back the rendez-vous by one hour to avoid the rain. Great. I was bang on time, and even managed to find a parking space, which was part of the plan… What wasn’t part of the plan were train delays, replacement bus services, the wind coming off the river, and my model being an hour late. Improvise, adapt and overcome. We ended up chatting on Instagram following her progress, and my need to improvise, nearly lead me to a café terrace, adapting to a beer, and overcoming the wait, but I resisted, and remained patient, getting out of the wind. Even the ferryman had problems sailing up to the quay.

She arrived, apologising with as much gusto as the wind, and I said not to worry, let’s get out of the wind and start shooting. She was very soon at ease and we got on with it. Wondering around the streets using the coloured walls as backdrops, and getting the shot. In my mind I had been wondering about the colour of her outfit, and how to incorporate complimentary colours into the shots. She wore a little black dress with white polka dots. Perfect! I would take my series of shots, show her on the camera screen, and it gave us both confidence in the process. Wandering around I would see a wall, see the colour in my mind and say, could you possibly just put yourself up against this wall please? Which she did with grace. Then can you just crouch down, thinking how lucky I was not to have to do the same. Middle age and arthritic knees do not mix well.

It’s a beautiful little village, and very bohemian chic, or Bo-bo, for the French.  Very stylish, trendy lefties, ecologically aware rich people, who have gentrified what was a fishing village on the Loire, but still allow the hoi polloi like me to come along and use it as a film location.  At every turning, we would get a new colour and new feel to each photo.  I have actually done black and white photography here too and it works just as well, but the colours are amazing.  Did I mention how colourful the place is?  Because it’s really colourful, and makes the rainbow flag look quite boring!

After an hour we had a certain amount of photos and I had something I could work on.I offered to drive her to the station so she less things to worry about, dropped her off and went to the pub!  Because I can, and more so because they’re open!!  I improvised, finding a spot on the terrase, and Simon, Stephanie, and Evan, greeted me with fist bumps, which has become the new handshake.  Simon came over and asked would I like a Guinness, so I decided to adapt and say, yes please.  It was lovely just sitting down watching the world go by, judging it, and looking at pretty women.  I was overcome with joy.  What more do you need.  Well, a couple of friends that I hadn’t seen for eight months whilst the pub was shut due to government Covid restrictions, invited me over to their table.  At last I was able to talk bollocks again and make people laugh.  Pure bliss!

On Monday Cassi was already asking me when she could have her pictures.  Apparently patience is not her forte.  I said that I would start the editing process and the inevitable cull of photos that Monday evening.  By the end of the first night  the cull had been done.  Some because the composition was off, some didn’t turn out the way that I had hoped, others because the auto focus hadn’t focussed they way I thought it had.  By about ten that night she already had some images for the Gram. 

Where it gets surreal is that I put some of the images in my stories on Instagram, and Google, in it’s wisdom suggested some collages for me, that I added on at the end.  So I thought what the heck and why not. Little did I know that Cassi would react.  She asked me very nicely and kindly to remove one of the stories, because she thought her cheeks were too big on the photos proposed by Google.  I of course took the photos down, but it pushed my mind into questions of self worth, self image, the place of the image in this modern world where we are no longer just an image, but ust create a public persona and sell ourselves to the world!

I told her that I thought she looked lovely on each photo that I had taken. I mean we have to love ourselves. To put not too fine a point on it, I entered Dad mode!

“Right, you know I’m a Dad, and strangely enough I see the world through the eyes of a Dad. I will therefore talk to like a Dad. You will listen, and listen well. We are allowed to have complexes concerning our physical aspect, especially with al the images that are on Instagram, Facebook, on on the more traditional media. We live in an age where “Image” is king. Well you have to put it in its place. There are men who like arses, some boobies, some like skinny girls, some like girls with a bit more body. But that only counts in physical and sexual attraction. You can’t base a long-term and durable relationship on just being pretty. If you boyfriend just stops at your physical appearance, it might be time to change boyfriends. There is already so much hate in this world, and enough people to hate us, why waste time hating ourselves, when others can do it perfectly well for us. Shouldn’t we love ourselves the way we are already? With an unconditional love? And here’s something else, we are more than just our good looks! We are our own person! we have so many facets that shine in this world. Sometimes it’s hard to see ourselves shine, but we still shine despite that! There I’ve said it!!! Think what you may. You’re a great girl. You are pretty. You have beauty. Please let yourself shine. The world needs it!”

Sometimes this world that we live in is so perverse. The media fills us with all our complexes. The say we are too thin, so bulk up, or we are too big, so slim down. You have long hair, then cut it. You have short hair, then let it grow. You have curly hair, then straighten it, you have straight hair, then curl it. The day we can accept ourselves the way we are, the world will become an easier place to live in.

I’m fat. There, you might have already guessed it. Do I look like Brad Pitt? Nope. But then again, Brad doesn’t look like me. His loss. Do I love my body and do I have issues with it? Yup. Will that stop me living? Nope. Will I ever be a top model? Probably not. Do I care? Not in the slightest. I am me. My body helps me move around, to love, to work, to hug my wife and children. That’s a damned good start.

Anyway. Let us leave the stage for Cassi and the colours of Trentemoult! Canon 6D Mark ii, and the 85mm f1.8 Canon lens.